Nudges are the big thing this year. Instead of legislating that people do the “right” thing (in the eyes of our bureaucratic overlords) people are now being nudged.
"Nudge" is a verb meaning:
1.push or poke somebody: to push or poke somebody gently, usually with a motion of the elbow
2.move something: to move something gently, especially by pushing it slowly and carefully
Here’s the New American:
In an effort to “nudge” Americans to support bigger and more intrusive government while changing behavior to suit the whims of the political class in Washington, D.C., the Obama administration is following the lead of U.K. authorities by building what the White House refers to as a “Behavioral Insights Team.” According to an official document about the scheme aimed at recruiting personnel, the controversial team will be charged with prodding the U.S. population to think and behave in ways that officials deem best on everything from "sustainability" to health and education.