Do we need to inspire the village to shame Thomas Friedman?

This is an excerpt from an article by Thomas Friedman in today's New York Times, in some sort of failed effort to compare Fat Cat bankers to suicide bombers:

“When you want to foster more responsible behavior in people, you can’t just legislate more rules and regulations,” said Dov Seidman, the C.E.O. of LRN, which helps companies build ethical cultures, and the author of the book “How.” “You have to enlist and inspire people in a set of values....."
".....That is why shame is so important. When we call a banker ‘a fat cat’ for taking too big a bonus, we’re actually being inspirational leaders because we are telling them, ‘You are behaving beneath how a responsible human being should behave.’ We need to inspire the village to shame those who betray our common values.”

This is Thomas Friedman's house.

Three coats of Whitening (and decorative trim) to the Future Of Capitalism blog for the link. You can go here for my theory on why Friedman has gone from being a rational journalist to a P.C. sock puppet.