The Aggie and I went to Texas Motor Speedway for the weekend, an event that I'll write more about later.
There were preliminary races on Friday (with a Pat Green concert), a 300 lap race on Saturday, and a 500 lap race on Sunday.
There were display/merchandising/advertising/driver trailers peddling stuff all around the track. Organizations like Jack Daniels, Nationwide Insurance, Jeff Gordon, The U.S. Army, Kasey Kahne, Red Bull, Dale Earnhardt Jr., The U.S. Border Patrol (who sponsored a car and driver), Sprint/Nextel, Tony Stewart, The U.S. National Guard, OfficeMax, Kyle Busch, and enough food vendors to fatten up Darfur.
Halfway through the Sunday race, The Aggie decided she wanted to go look at the souvenir stands.
There appeared to be more than 100,000 spectators watching the Sunday race. Organizations had paid a fortune to have a presence outside the track. 100,000 drunk people with money to spend, email addresses to harvest, mailing lists to sign up for, and good will to promote were about to come pouring out of the racetrack. It was marketing heaven.
Guess which three organizations were closing down and packing their trailers before the race was over?